Last week, TED named ten winners for its first "Ads Worth Spreading" contest. TED curator Chris Anderson says of the ads: "We're seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch—and share. On TED.com, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that's the key. In 2-3 minutes, there's more time to tell a story, share an idea, make an authentic human connection. These winning ads, many of them long-form, powerfully demonstrate these strengths. We think they represent an exciting new way for companies to engage with the world in the internet age."
It's worth watching all ten. The one below is certainly one of the more serious ones, and it's striking proof that ads can be powerful tools in advocacy. Feel connected. Feel compelled to act.
(by Ogilvy Johannesburg via AA)