Thursday, March 31, 2011

Nike + Liberty London

Last I remember, Liberty London was partnering with Target on clothing, picture frames and dishes covered in its trademark prints. In its latest partnership with Nike, Liberty has struck gold. How fantastic are these sneakers?!? Nike swoosh in Liberty print!

Here's a clear example of partnerships helping an established (if not somewhat old-school) brand reenergize and tap into a broader, younger market. And it's smart business. Let's be honest, the floral scarf and handkerchief set is fairly small.

This line launched today and is sold out. Hopefully, there will be more where this came from.

(c/o MW. Help from KB.)

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